Instagram finance gurus are selling you a fantasy.
"Write off a $150,000 G-Wagon and save $55,000 in taxes!" they shout from their perfectly curated feeds. But here's what they're not telling you: you still spent $95,000 on a depreciating asset.
The real kicker?
Most of these gurus aren't wealthy from their business advice. They're wealthy from building an audience.
You're smarter than this.
In this newsletter, you'll discover:
Why tax write-offs are discounts, not windfalls
The hidden costs that destroy your cash flow
What the IRS actually requires (spoiler: it's strict)
The wealth-building moves that actually work
Let's cut through the noise once and for all.
The Math That Doesn't Add Up
A tax write-off isn't a government rebate. It's a partial discount at your marginal tax rate.
If you're in the 37% bracket and deduct a $150K vehicle, you save $55K in taxes. Even At the 24% or 32% brackets you're still looking at a tax savings of $36K to $48K.
Sounds great, right?
Not completely. at the 37% bracket you're still $95,000 poorer than when you started.
But here's where it gets worse. That $95K isn't sitting in your account earning returns. It's sitting in your driveway, losing 20-30% of its value in year one alone.
Smart wealth-builders know the difference between tax strategy and wealth destruction.
The Hidden Wealth Killers
That G-Wagon keeps eating your money long after the tax benefit expires.
Here's what those Instagram posts conveniently forget to mention:
$2,000+ for routine maintenance visits
$5,000+ annual insurance premiums
$1,500+ for a single set of tires
Immediate value loss of 20-30%
These costs continue when business slows down, but that tax break? One-time only.
Meanwhile, your cash flow takes a beating every single month.
The Fine Print Nobody Mentions
Section 179 and Bonus Depreciation sound simple in a 60-second Instagram reel.
The reality? The IRS has requirements that would make your head spin:
Vehicle must exceed 6,000 pounds
Must be placed in service THIS calendar year
Must be used 50%+ for legitimate business purposes
Deduction limited to your actual business income
Requires contemporaneous mileage logs with dates and business purpose for EVERY trip
Miss any of these? Your deduction could get denied. And yes, personal commuting never qualifies as business use.
Get the documentation wrong, and you're not just losing the deduction—you're opening yourself up to penalties and interest on the disallowed amount.
Tax professionals see this constantly—$55K+ in deductions denied because someone's documentation was incomplete.
The Uncomfortable Truth About Gurus
Most finance influencers aren't tax professionals or CPAs.
They're content creators oversimplifying complex tax strategies they don't fully understand. That 60-second reel? It's missing about 600 pages of IRS code and regulations.
Think about it: if tax strategy were really that simple, why would businesses pay thousands for professional tax advice? Why would the IRS publish 7,000+ pages of tax code?
The answer tells you everything you need to know.
What Actually Builds Wealth
So if a G-Wagon isn't the answer, what is?
Let's get real about that $150K. Instead of a depreciating status symbol, you could:
Max out retirement accounts
Hire talent that multiplies your revenue
Keep cash liquid for market opportunities
Invest in appreciating assets that generate income
The 5-year net worth difference? Often HUNDREDS OF THOUSANDS of dollars or more.
That's not just money—it's freedom. The freedom to say no to projects you hate, yes to opportunities you love.
Business assets grow your wealth or generate revenue. Luxury cars do the opposite.
That's it.
The fantasy those Instagram gurus sold you? It's not about the car—it's about confusing a tax strategy with wealth building.
A luxury vehicle isn't inherently bad. What's bad is buying one because of the tax write-off. The question isn't "Can I deduct it?" The question is: "Does this purchase make financial sense regardless of tax treatment?"
True wealth isn't about writing off luxury cars. It's about making decisions that actually grow your net worth. Choose substance over status.
Thanks for reading. I’ll see you next week.
Whenever you're ready, there are 2 other ways we can help you:
30-Day Strategy Sprint: Got a specific financial challenge holding you back? In just 30 days, we'll tackle 1-3 of your biggest money roadblocks and hand you a personalized action plan. Perfect if you want expert guidance without a long-term commitment. Limited spots available.
Ongoing Wealth Partnership: We'll work with you month after month to slash your taxes, find hidden income opportunities, and build lasting wealth. You set the life goals. We handle the financial strategy to get you there faster.
Opulus, LLC (“Opulus”) is a registered investment advisor in Pennsylvania and other jurisdictions where exempted. Registration as an investment advisor does not imply any specific level of skill or training.
The content of this newsletter is for informational purposes only and does not constitute financial, tax, legal, or accounting advice. It is not an offer or solicitation to buy or sell any securities or investments, nor does it endorse any specific company, security, or investment strategy. Readers should not rely on this content as the sole basis for any investment or financial decisions.
Past performance is not indicative of future results. Investing involves risks, including the potential loss of principal. There is no guarantee that any investment strategies discussed will result in profits or avoid losses.
All information is provided "as-is" without any warranties, express or implied. Opulus does not warrant the accuracy, completeness, or reliability of the information presented. Opinions expressed are those of the authors, Ryan Greiser and Francis Walsh, and are subject to change without notice.
Opulus is not responsible for any errors or omissions, nor for any direct, indirect, or consequential damages resulting from the use or reliance on this information. Use of the content is at your own risk. This content is not intended as an offer or solicitation in any jurisdiction where such an offer or solicitation would be illegal.
My X used to come in the house and tell me she saved 50% on a bunch of stuff…my response was I could have saved you 100%